Most BI tools ask you to trust the data. We think you shouldn't have to.
Introducing DataFabrIQ — software that runs your most important financial workflows and defends the numbers underneath them.

The problem hiding under every dashboard
Walk into almost any growth-stage company and you'll find the same thing: the most important workflows — MRR close, pipeline review, commission runs, variance reporting — are run in a tangle of Google Sheets, scripts, and Slack threads sitting on top of Salesforce, HubSpot, NetSuite, and whatever else is in the tech stack.
Every month, teams rebuild the same logic, argue about the same numbers, and lose days to reconciliation. The pattern is remarkably consistent across the finance, RevOps, and executive leaders we spent the last five months talking to:
- Operational data and reporting live in janky, untrustworthy spreadsheets that only one person fully understands.
- Commission reporting eats hours of time every month — and nobody trusts the final numbers anyway.
- Month-end close is a multi-day event built around a giant spreadsheet, plus the export-and-pivot ritual nobody dares drill into, because you can't.
- Everyone wants to use AI on their data, but the data isn't clean or trustworthy enough for AI to do anything useful with it.
The answer isn't another dashboard
Teams aren't short on dashboards. You have BI tools. You have data warehouses. The common thread isn't that you need better charts — it's that you don't have clean, trustworthy data (or software) that actually runs your workflows and defends the numbers underneath.
The usual prescriptions — "buy another BI tool" or "hire more people to fix it" — don't work because the dashboard chart is the last mile. The first mile is ensuring the accuracy of the data underneath it. What finance and RevOps leaders keep telling us is some version of: "I don't need more dashboards. I need to spend less time building this, and be able to defend the number to the board." This is the bar we've set.
So we built the underneath
DataFabrIQ starts with one auditable data model across CRM, billing, accounting, and payments. Every number traces back to a source record, and every transformation is versioned SQL that anyone on the team can read. No black boxes, no shadow logic.
On top of that model, we built purpose-built workflows for the jobs that actually eat your team's week — so the MRR number on Monday's pipeline review is the exact same number that lands in the board deck.
See it for yourself
None of this was buildable a year ago — at least not at the price and speed we can deliver it today. If your week involves a giant spreadsheet, a wall of VLOOKUPs, or a pivot table you're afraid to touch, you should see what we built.
Contact us at datafabriq.co